makeup lessons



I am very organized and am always every few months going through all my drawers and closet to see what I can get rid of and what I can give to charity.
You don’t have to be anal about cleaning like me…but you should do some Spring Cleaning with your makeup.

Come on ladies, we all have drawers and drawers full of stuff we just collect and haven’t used in …well…forever.

So let's talk makeup! It is the perfect time for you to get your drawer, bag, or cabinet in order. 

The first and most important part is cleaning out-of-date products and items you never use.

If you haven't used it in a year, it should go!

Makeup does have expiration dates!!

Here they are:


Concealer: 12 months
Powder:  2 years
Eyeliner: 2 years
Eye shadow (powder): 3 years
Foundation: 18 months
Lip liner: 3 years
Lipstick and lip gloss: 2 years
Mascara: 3 months


*Remember these dates are based on the fact that the products are kept in a temperature controlled environment.Never keep your makeup in a moist humid or hot environment....get them OUT of the bathroom. And if it smells bad...get rid of it.

The best part is, now that you have cleaned out, it's the perfect time to go out and buy some new makeup to refresh your look, and if you aren’t sure…book a makeup lesson with me!!! 

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All rights reserved.  Copying in any way is prohibited.


When you are in your 20s and 30s you can get away with much more.

But as you approach your 40s and 50s suddenly too much makeup...or too little aren’t looking so good.

Here are some tips to help you:

Using the wrong foundation:  Forget the rule that says your foundation must match your complexion exactly.  Skin becomes paler with age so if you were to use a foundation that matched you 100% you could look pasty.

Put some life back in your skin with a slightly ‘warmer’ tone, a shade just a bit deeper than your old one. If that is going to deep, than mix the two together to give you the desired shade. And still speaking of foundation, remember that as we get older and our hormone levels drop our skin loses moisture.

If you use a medium to full coverage foundation, which have a lot of pigment… and pigment means more powder which will absorb moisture, then you have color that cakes and creeps into your fine lines.   

What to do? First, make sure you exfoliate religiously to avoid dry flaky skin that the foundation will stick to. And sheer out your foundation a bit with a drop of moisturizer to make it less likely to settle into lines.

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Cakey Concealer:  To keep concealer from drawing attention to wrinkles, apply it only to the inner halves of your eyes to cover up darkness. Pat it in gently, using your pinky finger for the lightest touch, from the inner corner only to about half way out. Skip using the thick traditional cream kind and instead try one of the new brush-on highlighter pens with some light diffusers added to them.

And make sure you use the right color…a touch lighter than your foundation color.

Go to light and you look ashy.

None or overdone Eyebrows:  Brows frame and define the eyes and face and help you look more youthful.

But don’t go overboard and draw on a harsh overdrawn one. You need to use a brow pencil, it is designed to be hard but go on softly using short little strokes starting from front and working your way to the tail end.

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Overdone Eyes:  Piling on color in hopes that it will stay all day is not the way to go. A good eye primer is the first step in helping your eyelids have an even smooth base upon which to now add your shadow.

A primer not only helps color adhere better but also helps hide veins and any discoloration of your lids. But remember to apply just a tiny thin sheer coat…any more and the excess will make your eyes look crepey.

Muddy Eye shadow:  If brown and bone are your go- to eye shadow colors you should note that brown has yellow or red pigments in it, and either can make your eyes look tired.

Bone can be to light now to cover any skin discolorations especially if not using a primer first. Jewel tones cancel out reds and yellows, and choose taupe’s over browns.


Closing up your eyes:  Only apply liner to top lashes. Using a pencil to line the top of lashes...thinner along the inner eye and getting slightly fuller as you go towards the outer corner. A good universal color would be charcoal or eggplant.

Save the black for evening…too harsh for daytime. For underneath your eye use a softer color and line softly using eye shadow, not a pencil…and remember to smudge and blend. NEVER apply liquid liner to bottom of lashes.  

Curl your lashes for a more youthful and awake look. And because mascara can weigh down lashes they may not hold a curl as they once did when you were younger.

Try a ‘curling’ mascara to see if that helps otherwise use waterproof.

Now waterproof is drying to lashes and much harder to get off so be careful to condition your lashes at night after washing your face and make sure to use a good eye makeup remover first to remove the mascara before washing your face to avoid rubbing and tugging on your delicate eye area and causing your lashes to fall out from all that rubbing.


Bad blush:  An instant trick to lift the cheeks is to apply your blush to the ‘apples’ of your cheeks. Go with a warm, rosy color for fair and medium skin tones. Or a brownish berry for darker. 

Don’t go to bright on the blush.

Dark lipstick:  Lips lose plumpness over time and a deep lipstick makes them appear thinner. To dark a lipstick and you look harsh. The whole point of wearing makeup is to appear fresh, youthful and soft.  Remember, light brings forward and larger. Dark recedes, makes smaller if you want your lips to look plump and full choose a lighter color and add a touch of clear shimmer lip gloss over your lipstick to catch the light and give the allusion of pump lips.

Or try a sheer golden gloss over to add dimension.


Lipstick Bleed: Lip liner is the way to go to stop the bleeding of lipstick. Also don’t apply lipstick directly from the tube and apply it with a lip brush. Extra lipstick migrates, especially as the definition of the lips boarder softens with age.

Applying color straight from the tube give you to much product than what you need. Instead, dip the brush into your lipstick and dab a little on the center of your lips, which is the fullest, and then spread it to the corners which are the narrowest part.

Also, remember to apply your foundation to your lips as well first so your lipstick has something to cling to. This will add to the staying power.

And lastly, remember that ANYTHING that is severe…. a lipstick...dark, heavy liner…to dark hair color against your skin…WILL AGE YOU!!!

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All rights reserved.  Copying in any way is prohibited.

How to Apply Make-Up for a Job Interview

Whether you are looking for a new job, or just a promotion, your makeup can make the difference between your getting the job or not. Your personal grooming should communicate reliability, competence and professionalism as you prepare for a job interview.

Overall, the key is to understand the importance of first impressions.
More importantly, when you feel confident about your appearance you'll be able to focus on presenting your qualifications and experience.

Makeup for a job interview should be light, natural and sophisticated.  It should only accentuate your natural beauty.  If you look in the mirror and all you see is your makeup, it is too heavy and most likely you just need to rethink your color choices.
You don't want to apply the same make-up you would wear for a night on the town as for an interview.


Makeup: Less is more, stick to soft, muted colors and don't overdo it.


  • Give yourself extra time. If you take10 minutes to get ready in the morning, allow yourself 20.
  • The night before your interview, exfoliate face and lips by gently rubbing with some salt and olive/coconut oil. After, rub some coconut oil into your lips and top with some Vaseline. 
  • Get rid of any errant eyebrow hair or chin hair with the help of a good pair of tweezers.
  • For your face, you probably won't need much more than concealer and loose powder. If you have blemishes or uneven skin tone, by all means, use a foundation. Apply foundation with a damp sponge squeezed in a paper towel of excess moisture. This will assure a very light, sheer coverage and not too heavy.
  • Avoid too much eye makeup. Use eye shadows in neutral shades such as tan, taupe, brown, soft plums, grey and cream. You need to look competent and capable, not sultry or sexy.
  • A thin line of smudged pencil eyeliner is really all you need on top lashes.
    Skip the liquid liner; even if you can apply it like a pro, it’s too much for an interview. 

    A thin coating of mascara will complete the look leaving your eyes naturally beautiful and not appearing heavily made up. After applying mascara on your eyelashes, comb through them to remove any clumps.
  • The use of a soft pink blush, lightly applied on the apples of your cheeks will give your face a fresh, muted look. Use this rather than bronzer for a natural looking, healthy glow.
  • Wear lipstick, not lip gloss.  Keep your lip color as neutral as possible – a shade or two closer to your natural lip color will work well, or try a very pale berry or pink color, and skip the lip gloss.
  • Avoid wearing any makeup comprising of glitter, shimmer or sparkle.


Hair:  Keep it simple

  • If you can, wash and dry your hair the night before the interview. By getting that out of the way you'll save time in the morning
  • If your hair is long, consider pulling it back in a ponytail. This way you won't be tempted to absentmindedly fiddle with it.
  • Even if you don't use hair spray every day, a light dusting of it will keep flyways at bay.
  • Skip the flashy hair accessories.
  • Keep your hair out of your face at all costs. Long bangs falling into your eyes are sexy for a date, but they won't project a professional image. If you need to get them out of your face, use a simple barrette or bobby pin.

Nails: Unless you have naturally clean, even, hangnail-free nails get a manicure.


  • It doesn't matter whether your nails are long or short, but they should be neatly filed.
  • A neutral nail is fool-proof, so look for barely-there beige and pink polishes. Classic red can work, too, but use your judgment: It'll probably fit in at an ad agency, but not at a conservative law firm.


Fragrance:  Don't wear any. Your interviewer might have an allergy.

Or what if it turns out to be the one scent she doesn’t like.


 One might perspire more than usual during an interview due to the added stress, so it is important to keep blotting tissues handy at all times. 

Also, keep in mind the fluorescent lighting can have a drastic effect on the makeup, particularly that with orange and green tones. It is advisable to use colors in rose and pink families to combat this effect.

Get to interview a few minutes early to touch up in the restroom or a nearby cafe, to check for perspiration, lipstick on the teeth, crumbs around the mouth, and anything around your nose.

Remember to hold your shoulders back and walk tall. 
Be confident and enjoy the experience.

Finally, SMILE. All of the primping and grooming doesn't mean a thing if you aren't excited to be there. Good luck!

Need help??  DEEVA BEAUTY offers personal and private one-on-one makeup lessons. 

All images and content on this site are property of ©DeeVa Beauty, llc
All rights reserved.  Copying in any way is prohibited.



Having fun while shopping smart

You’re off work. You’re in the store. The people are beautiful, the products look delicious, your favorite song is playing and you’re having a blast. That’s when it happens. A lovely lady invites you to sit down for a free makeover or to just try a new product for a moment and you’re hooked. Thirty minutes later you’re walking out of the store with $300 worth of makeup that 30 days later you won’t even be wearing and will sit in the bottom of your drawer with the rest of your wasted purchases. But, there’s no reason why the story has to end like this. Makeup is fun and it’s natural to get caught up in the moment.

You really can have it all — all the fun and end up wearing all those new colors, if you take a moment to think before you act.

Just ask yourself these basic questions:


It’s best to make major makeup purchases when you’ve planned to do so. Spur-of-the-moment makeup purchases are almost always a waste. If you find yourself unexpectedly sitting at a counter getting your makeup applied, just say no! Chances are you won’t miss what you didn’t purchase and you can always return the next day or even next week and buy something after you’ve had a chance to consider it first.


By nature, makeup counters in stores are public. It can be intimidating or even embarrassing to have so many people watching while you have it done, with everyone waiting to see what you will do. It often seems like the simplest thing is to just say yes and buy as much as you can afford — or more so! If you really want makeup advice and a more normal setting, book an appointment for a private makeup lesson with a professional.

That way you get more attention, and you can buy — or not — in a more relaxed atmosphere.



Before you sit down in the chair, don’t be afraid to ask who the person is who will be applying your makeup. Obviously, if you’re in a store they want to sell you something, there’s nothing wrong with that. But you should ask them what they’re training and background is. Ideally, you want someone who besides selling, knows about skin care, or nutrition, or some other area of beauty. Makeup is not just something that you artfully swipe on your face — it’s part and parcel of a total beauty package.

Remember your makeup is only as good as the condition and health of your skin underneath.


Know if you are getting a real makeup lesson or if it’s just a makeup application. In a lesson, you will have the opportunity to ask questions and to apply the makeup yourself so the expert can guide you and you will know that you can do it yourself before you get home. This is not the same as someone applying makeup on you and telling you what they are doing.

It is often well worth it to pay for a makeup lesson since you will end up making smarter makeup purchases and actually wearing what you buy.

The few dollars spent on a lesson will save thousands over time.


There are many makeup looks for every woman. You’ll have the most fun and get the most out of it if you ask for something specific, whether you need something to wear to work, or for a special party or event, or for something fast but glamorous when you’re running out of the gym. Big shots and actresses have personal makeup artists that help them feel glamorous and special.

That's where I come in, I help the average woman feel special and pampered without any morning-after regrets.


Contact DeeVa Beauty today for your personal and private makeup lesson. 908.247.0244

The Holidays are right around the corner...makes a wonderful gift.

Gift Certificates Available!!


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All rights reserved.  Copying in any way is prohibited.


Skin a little to dry and flaky this time of year?

Moisturize for the skin to replenish, hydrate and protect. Choose those that contain plant-based moisturizers using natural oils and butters like shea butter and jojoba oil with essential fatty acids (omega 3 fatty acids). These ingredients penetrate the skin far better than man-made emollients made from petroleum derivatives.

Moisturize at night with natures most perfect oil. Extra virgin coconut oil has been used for centuries by people all over the world and is nature’s oldest and most popular moisturizer. It keeps the skin strong and supple, preventing sagging, wrinkled skin. It protects from free radicals and prevents dry skin, blemishes, heals and repairs, and is known to reduce liver spots. Do not limit the use just to your face. It can be applied anywhere on your body, heels, hands, cuticles, elbows, etc.

Omega-3 fatty acids are a key ingredient for beautiful skin. Most people are seriously lacking in these fats that are vital for vibrant, healthy looking skin.

Eczema, dry skin, cracked heels and premature aging are all signs of Omega-3 deficiency. Omega-3 fats prevent dehydration in the cells so that the skin cells are strong and full of moisture. Fish oil and Alaskan wild salmon are good sources of Omega-3. If you are a Vegan, you can use hemp, linseed and chia seeds.

Give your skin extra care during the winter when dry air can dry out your skin, and cold windy weather also depletes your skin of moisture.

Consider running a humidifier to increase the moisture in the air.

All images and content on this site are property of ©DeeVa Beauty, llc
All rights reserved.  Copying in any way is prohibited.