makeup tips



I am very organized and am always every few months going through all my drawers and closet to see what I can get rid of and what I can give to charity.
You don’t have to be anal about cleaning like me…but you should do some Spring Cleaning with your makeup.

Come on ladies, we all have drawers and drawers full of stuff we just collect and haven’t used in …well…forever.

So let's talk makeup! It is the perfect time for you to get your drawer, bag, or cabinet in order. 

The first and most important part is cleaning out-of-date products and items you never use.

If you haven't used it in a year, it should go!

Makeup does have expiration dates!!

Here they are:


Concealer: 12 months
Powder:  2 years
Eyeliner: 2 years
Eye shadow (powder): 3 years
Foundation: 18 months
Lip liner: 3 years
Lipstick and lip gloss: 2 years
Mascara: 3 months


*Remember these dates are based on the fact that the products are kept in a temperature controlled environment.Never keep your makeup in a moist humid or hot environment....get them OUT of the bathroom. And if it smells bad...get rid of it.

The best part is, now that you have cleaned out, it's the perfect time to go out and buy some new makeup to refresh your look, and if you aren’t sure…book a makeup lesson with me!!! 

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All rights reserved.  Copying in any way is prohibited.


When you are in your 20s and 30s you can get away with much more.

But as you approach your 40s and 50s suddenly too much makeup...or too little aren’t looking so good.

Here are some tips to help you:

Using the wrong foundation:  Forget the rule that says your foundation must match your complexion exactly.  Skin becomes paler with age so if you were to use a foundation that matched you 100% you could look pasty.

Put some life back in your skin with a slightly ‘warmer’ tone, a shade just a bit deeper than your old one. If that is going to deep, than mix the two together to give you the desired shade. And still speaking of foundation, remember that as we get older and our hormone levels drop our skin loses moisture.

If you use a medium to full coverage foundation, which have a lot of pigment… and pigment means more powder which will absorb moisture, then you have color that cakes and creeps into your fine lines.   

What to do? First, make sure you exfoliate religiously to avoid dry flaky skin that the foundation will stick to. And sheer out your foundation a bit with a drop of moisturizer to make it less likely to settle into lines.

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Cakey Concealer:  To keep concealer from drawing attention to wrinkles, apply it only to the inner halves of your eyes to cover up darkness. Pat it in gently, using your pinky finger for the lightest touch, from the inner corner only to about half way out. Skip using the thick traditional cream kind and instead try one of the new brush-on highlighter pens with some light diffusers added to them.

And make sure you use the right color…a touch lighter than your foundation color.

Go to light and you look ashy.

None or overdone Eyebrows:  Brows frame and define the eyes and face and help you look more youthful.

But don’t go overboard and draw on a harsh overdrawn one. You need to use a brow pencil, it is designed to be hard but go on softly using short little strokes starting from front and working your way to the tail end.

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Overdone Eyes:  Piling on color in hopes that it will stay all day is not the way to go. A good eye primer is the first step in helping your eyelids have an even smooth base upon which to now add your shadow.

A primer not only helps color adhere better but also helps hide veins and any discoloration of your lids. But remember to apply just a tiny thin sheer coat…any more and the excess will make your eyes look crepey.

Muddy Eye shadow:  If brown and bone are your go- to eye shadow colors you should note that brown has yellow or red pigments in it, and either can make your eyes look tired.

Bone can be to light now to cover any skin discolorations especially if not using a primer first. Jewel tones cancel out reds and yellows, and choose taupe’s over browns.


Closing up your eyes:  Only apply liner to top lashes. Using a pencil to line the top of lashes...thinner along the inner eye and getting slightly fuller as you go towards the outer corner. A good universal color would be charcoal or eggplant.

Save the black for evening…too harsh for daytime. For underneath your eye use a softer color and line softly using eye shadow, not a pencil…and remember to smudge and blend. NEVER apply liquid liner to bottom of lashes.  

Curl your lashes for a more youthful and awake look. And because mascara can weigh down lashes they may not hold a curl as they once did when you were younger.

Try a ‘curling’ mascara to see if that helps otherwise use waterproof.

Now waterproof is drying to lashes and much harder to get off so be careful to condition your lashes at night after washing your face and make sure to use a good eye makeup remover first to remove the mascara before washing your face to avoid rubbing and tugging on your delicate eye area and causing your lashes to fall out from all that rubbing.


Bad blush:  An instant trick to lift the cheeks is to apply your blush to the ‘apples’ of your cheeks. Go with a warm, rosy color for fair and medium skin tones. Or a brownish berry for darker. 

Don’t go to bright on the blush.

Dark lipstick:  Lips lose plumpness over time and a deep lipstick makes them appear thinner. To dark a lipstick and you look harsh. The whole point of wearing makeup is to appear fresh, youthful and soft.  Remember, light brings forward and larger. Dark recedes, makes smaller if you want your lips to look plump and full choose a lighter color and add a touch of clear shimmer lip gloss over your lipstick to catch the light and give the allusion of pump lips.

Or try a sheer golden gloss over to add dimension.


Lipstick Bleed: Lip liner is the way to go to stop the bleeding of lipstick. Also don’t apply lipstick directly from the tube and apply it with a lip brush. Extra lipstick migrates, especially as the definition of the lips boarder softens with age.

Applying color straight from the tube give you to much product than what you need. Instead, dip the brush into your lipstick and dab a little on the center of your lips, which is the fullest, and then spread it to the corners which are the narrowest part.

Also, remember to apply your foundation to your lips as well first so your lipstick has something to cling to. This will add to the staying power.

And lastly, remember that ANYTHING that is severe…. a lipstick...dark, heavy liner…to dark hair color against your skin…WILL AGE YOU!!!

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How to Apply Make-Up for a Job Interview

Whether you are looking for a new job, or just a promotion, your makeup can make the difference between your getting the job or not. Your personal grooming should communicate reliability, competence and professionalism as you prepare for a job interview.

Overall, the key is to understand the importance of first impressions.
More importantly, when you feel confident about your appearance you'll be able to focus on presenting your qualifications and experience.

Makeup for a job interview should be light, natural and sophisticated.  It should only accentuate your natural beauty.  If you look in the mirror and all you see is your makeup, it is too heavy and most likely you just need to rethink your color choices.
You don't want to apply the same make-up you would wear for a night on the town as for an interview.


Makeup: Less is more, stick to soft, muted colors and don't overdo it.


  • Give yourself extra time. If you take10 minutes to get ready in the morning, allow yourself 20.
  • The night before your interview, exfoliate face and lips by gently rubbing with some salt and olive/coconut oil. After, rub some coconut oil into your lips and top with some Vaseline. 
  • Get rid of any errant eyebrow hair or chin hair with the help of a good pair of tweezers.
  • For your face, you probably won't need much more than concealer and loose powder. If you have blemishes or uneven skin tone, by all means, use a foundation. Apply foundation with a damp sponge squeezed in a paper towel of excess moisture. This will assure a very light, sheer coverage and not too heavy.
  • Avoid too much eye makeup. Use eye shadows in neutral shades such as tan, taupe, brown, soft plums, grey and cream. You need to look competent and capable, not sultry or sexy.
  • A thin line of smudged pencil eyeliner is really all you need on top lashes.
    Skip the liquid liner; even if you can apply it like a pro, it’s too much for an interview. 

    A thin coating of mascara will complete the look leaving your eyes naturally beautiful and not appearing heavily made up. After applying mascara on your eyelashes, comb through them to remove any clumps.
  • The use of a soft pink blush, lightly applied on the apples of your cheeks will give your face a fresh, muted look. Use this rather than bronzer for a natural looking, healthy glow.
  • Wear lipstick, not lip gloss.  Keep your lip color as neutral as possible – a shade or two closer to your natural lip color will work well, or try a very pale berry or pink color, and skip the lip gloss.
  • Avoid wearing any makeup comprising of glitter, shimmer or sparkle.


Hair:  Keep it simple

  • If you can, wash and dry your hair the night before the interview. By getting that out of the way you'll save time in the morning
  • If your hair is long, consider pulling it back in a ponytail. This way you won't be tempted to absentmindedly fiddle with it.
  • Even if you don't use hair spray every day, a light dusting of it will keep flyways at bay.
  • Skip the flashy hair accessories.
  • Keep your hair out of your face at all costs. Long bangs falling into your eyes are sexy for a date, but they won't project a professional image. If you need to get them out of your face, use a simple barrette or bobby pin.

Nails: Unless you have naturally clean, even, hangnail-free nails get a manicure.


  • It doesn't matter whether your nails are long or short, but they should be neatly filed.
  • A neutral nail is fool-proof, so look for barely-there beige and pink polishes. Classic red can work, too, but use your judgment: It'll probably fit in at an ad agency, but not at a conservative law firm.


Fragrance:  Don't wear any. Your interviewer might have an allergy.

Or what if it turns out to be the one scent she doesn’t like.


 One might perspire more than usual during an interview due to the added stress, so it is important to keep blotting tissues handy at all times. 

Also, keep in mind the fluorescent lighting can have a drastic effect on the makeup, particularly that with orange and green tones. It is advisable to use colors in rose and pink families to combat this effect.

Get to interview a few minutes early to touch up in the restroom or a nearby cafe, to check for perspiration, lipstick on the teeth, crumbs around the mouth, and anything around your nose.

Remember to hold your shoulders back and walk tall. 
Be confident and enjoy the experience.

Finally, SMILE. All of the primping and grooming doesn't mean a thing if you aren't excited to be there. Good luck!

Need help??  DEEVA BEAUTY offers personal and private one-on-one makeup lessons. 

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All rights reserved.  Copying in any way is prohibited.


Professional head shots are a must in today’s media-driven environment.

These shots need to tell the world about you and your personal brand because it is the first thing most people see, and your styling must be consistent with, and reflect, who you are and what you do. 

You want to come off as friendly and approachable, as well as professional and trustworthy.

They are a must for your website, your Facebook profile and your LinkedIn profile. 

But remember professional head shots aren't just for people 'in business' or for our careers. 

They are fabulous for posting on dating sites as well.

There is A LOT of competition out there everyday that we are competing NEED to put your best self forward.

That said, for best results I highly recommend making the additional investment in a professional makeup artist and hairstylist. 

You would do this for your wedding day to ensure you looked your best, so why wouldn’t you make the same investment in photos that will represent you to the world?


Makeup makes a huge difference in a head shot photo, period. 

Most women know how to apply makeup for everyday use but there are a few differences in applying makeup for photos; especially glamour. 

If you are reasonably good at applying makeup yourself though, and would rather do it yourself, here are some basic points that you might find useful. 

1. Exfoliate:

Make sure you exfoliate a few times over the week or two before your photo session to ensure your skin is smooth and there are no dry skin patches.   

2. Moisturize:

Apply a good hydrating moisturizer and remember oily skin still needs a moisturizer just one appropriate for oily skin. 

3. Foundation:

Match the color of foundation to the natural color of your skin in the neck/chest area.

Use a foundation that gives you a good even coverage. Use liquid if your skin is dry and a powder if you have an oily skin type. Make sure to blend it up into the hair line and around the perimeter of the face. There should not be a drastic difference between the color of your neck and that of your face.

Choose a foundation with NO SPF in it.  

Foundation with SPF create flash white…your face will look whiter than the rest of your skin.  

4. Concealer:

Concealer should be 1-2 shades lighter than your skin tone.  Apply concealer to hide marks/blemishes, lighten your under eyes as well as the inner corners of your eyes, and used if there is any discoloration around the lip area. It can also be used as

a base for your eye shadow to help it stay on longer. 

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5. Eye shadow:

Satin or matte finish eye shadows work best with the camera because they do not reflect the light as much as a shimmer would. Shimmers make the light reflect and cause the features to get washed out.

Avoid frosts or garish colors. 

6.Eyeliner and Lashes for eyes really makes the difference in a photo. Choose a softer color than black for your liner like charcoal and a natural style lash that just adds to your lashes but without looking like you’re going to a night club. Helps define the lash line and makes eye pop.

7.Eye Brows:

Never forget to define/fill-in your eyebrows to define your eyes. It makes a HUGE difference.


You should lightly line your lips with a liner that softly matches the color of your lipstick.

Choose a lipstick/gloss is a color about one shade deeper than you normally wear it.
Try to avoid highly shimmer and frosted on your lips.  

9. Blush/Bronzer : use more than you normally would. 


10. Plenty of powder:

Don’t be afraid to use a lot more powder than usual to keep your skin matte. You should bring yours and apply extra powder regularly.

Even if you've never used powder in your life, please use it for your portrait session.  Powder makes the difference between a beautiful portrait and just a portrait.

Use lots of it to set makeup and to keep down shine. Shine is our enemy when it comes to photos! 

Remember to apply too much In order to look great in photos you have to apply a little more make up than you would for everyday. So if it looks too heavy, it’s probably just right for the camera. If you are unsure, then go out into the sunlight with your mirror. Not so drastic anymore is it?


Natural looking makeup for a photo shoot does not mean light makeup by daily makeup standards. You’ll be applying a good amount of foundation and using a lot of powder, compared to when you are going to work. What you need is good coverage combined with natural look finish.

You will probably think you that you are wearing too much but remember that the lights take away from whatever amount of makeup you have on so don't worry.  

More tips:

Do a dress rehearsal at home in front of a mirror. Practice poses and expressions.

Do not drink alcohol the night before your shoot (you don’t want puffy eyes).

Drink lots of water and be well rested (so your eyes will not have dark circles).

Make sure you get plenty of sleep at least the night before your shoot if not two or three nights before.


What to wear:

  • Wear clothes that are comfortable and that make you look great
  • Don't overdress
  • A simple black shirt/blouse/dress is often a good option
  • Darker clothes attract less attention and put the attention on your face and eyes
  • Solid colors are great
  • Avoid busy patterns and large lines or stripes
  • No glitter
  • Avoid red as a dominant color
  • Turtlenecks aren’t the best option


  • Keep jewelry extremely simple - small is better, unless of course it really represents your brand and personality.
  • Avoid jewelry that would distract from your face or that looks dated
  • The picture is about your face not your jewelry
  • Classic Pearls are always a good choice 

What to bring:

  •     Samples from magazines or other head shots to help communicate the look you want
  •     Makeup and hair products for touch ups
  •      Favorite music (to help relax you)

Just like a professional hair and makeup artist, you get what you pay for. These days it seems like anyone with a digital camera refers to themselves as a professional photographer. Make sure they have a website, happy reviews from prior clients, and a portfolio of their work that will speak for itself. Try to find a photographer whose work reflects that of you and your brand.

And remember there is nothing to be nervous about. 

A good photographer will know how to put you at ease and in a few minutes you will relax. 

Try to have fun and let your personality shine through.

If you need help with hair and makeup for your professional head shots please reach out to me

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All rights reserved.  Copying in any way is prohibited.



Having fun while shopping smart

You’re off work. You’re in the store. The people are beautiful, the products look delicious, your favorite song is playing and you’re having a blast. That’s when it happens. A lovely lady invites you to sit down for a free makeover or to just try a new product for a moment and you’re hooked. Thirty minutes later you’re walking out of the store with $300 worth of makeup that 30 days later you won’t even be wearing and will sit in the bottom of your drawer with the rest of your wasted purchases. But, there’s no reason why the story has to end like this. Makeup is fun and it’s natural to get caught up in the moment.

You really can have it all — all the fun and end up wearing all those new colors, if you take a moment to think before you act.

Just ask yourself these basic questions:


It’s best to make major makeup purchases when you’ve planned to do so. Spur-of-the-moment makeup purchases are almost always a waste. If you find yourself unexpectedly sitting at a counter getting your makeup applied, just say no! Chances are you won’t miss what you didn’t purchase and you can always return the next day or even next week and buy something after you’ve had a chance to consider it first.


By nature, makeup counters in stores are public. It can be intimidating or even embarrassing to have so many people watching while you have it done, with everyone waiting to see what you will do. It often seems like the simplest thing is to just say yes and buy as much as you can afford — or more so! If you really want makeup advice and a more normal setting, book an appointment for a private makeup lesson with a professional.

That way you get more attention, and you can buy — or not — in a more relaxed atmosphere.



Before you sit down in the chair, don’t be afraid to ask who the person is who will be applying your makeup. Obviously, if you’re in a store they want to sell you something, there’s nothing wrong with that. But you should ask them what they’re training and background is. Ideally, you want someone who besides selling, knows about skin care, or nutrition, or some other area of beauty. Makeup is not just something that you artfully swipe on your face — it’s part and parcel of a total beauty package.

Remember your makeup is only as good as the condition and health of your skin underneath.


Know if you are getting a real makeup lesson or if it’s just a makeup application. In a lesson, you will have the opportunity to ask questions and to apply the makeup yourself so the expert can guide you and you will know that you can do it yourself before you get home. This is not the same as someone applying makeup on you and telling you what they are doing.

It is often well worth it to pay for a makeup lesson since you will end up making smarter makeup purchases and actually wearing what you buy.

The few dollars spent on a lesson will save thousands over time.


There are many makeup looks for every woman. You’ll have the most fun and get the most out of it if you ask for something specific, whether you need something to wear to work, or for a special party or event, or for something fast but glamorous when you’re running out of the gym. Big shots and actresses have personal makeup artists that help them feel glamorous and special.

That's where I come in, I help the average woman feel special and pampered without any morning-after regrets.


Contact DeeVa Beauty today for your personal and private makeup lesson. 908.247.0244

The Holidays are right around the corner...makes a wonderful gift.

Gift Certificates Available!!


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All rights reserved.  Copying in any way is prohibited.


The focal point of the face is the eyes, and proper eye makeup application will make your eyes pop and leave them stunning.

But you need to understand their shape and where to apply your eye shadow and eyeliner to really bring them out and open them up.

You also need to know which shades of eye shadow and eyeliner will best enhance and intensify your eye color. 

Anyone looking at you should notice your beautiful eyes, not your eye shadow.

Eye Color

The most important thing to remember about choosing eye shadow and eyeliner is your own eye color. You want to select shades that will bring out the natural color of your eyes.

Your goal is to make your eye color "pop" or stand out, not for your eye shadow to compete with or diminish your natural color in any way.

The key is to select a color opposite from your own eye color. 

Whenever you pair two opposite colors, they intensify each other.

The opposite of blue eyes is a warm shade of brown, or tawny or golden shades. 

By using shades of eye shadow or eyeliner that is the opposite of green ....coppery warm browns or purple..... they will make the green in the iris of your eyes look much more green.

If you have brown eyes, lucky you! You can experiment with a variety of colors and still enhance your natural eye color.

So play with purple, green, gold, navy, silver, copper, or brown. 

Any color looks beautiful around brown eyes; you will not be competing with your natural eye color.

Hazel eyes are a mixture of colors, either green and brown or green and blue. 

Depending on which color you want to enhance, choose your eye shadow to bring that color out, and place your eyes in the color category you want to enhance.

When choosing eyeliner, you should follow the same rules as when choosing eye shadow.

In my opinion though, bronze, brown, black, and charcoal will do more for defining your eyes than bright colors and I love an eggplant liner with every eye color as well.

You do not have to match your eye makeup to your clothing, although some women think you should. 

Makeup is an accessory to 'you'.

Makeup is not an accessory to your clothing.

Once again, the theory about opposites complimenting each other applies here.

Choose what looks best on you. 

That way, you will choose shades that will compliment you, instead of taking a back seat to your clothing or eye makeup.

You are trying to achieve two things when applying your eye makeup.

The first is to give your lid shape by visually “pushing away” the areas you don’t want to see and “bringing forward” the areas you do want to see.

Proper application will make your eyes appear more open, so they look awake, and in the end this will make you appear years younger.

The application for all eye shapes is very similar, because you always use the same three key ingredients; you just slightly adjust their placement for each individual eye shape.

It takes three shades to shape the eye: a highlight, a midtone, and a contour shade.

The basic rule to remember is that everything you highlight will visually come forward or become more prominent, and everything you contour or darken will recede or move away from you.

Using three shades creates a subtle visual trick to help bring out one of your most beautiful features and help draw attention to your eyes rather than your eyelids.

While there are thousands of shades to choose from, everyone should use the three-shade application technique for best results.


Your highlight shade is the lightest of the three eye shadows. Everything you highlight

comes forward visually.

A matte finish will give you a more subtle look than a shimmer finish.

The shimmer will be more dramatic.

Also, the lighter the highlight shade is, the more dramatic your end result will be. A softer or more flesh-toned shade will give you a less dramatic look.

The highlight shade should be applied to your brow bone, the area underneath your brow’s arch and your eyelid.

Also apply your highlight shade to the inside corner of the lower lash line.

This will really help open up your eyes, making them appear larger and more youthful.


Your midtone shade is the middle shade of your three eyeshadow colors, deeper than your highlight shade and lighter than your contour shade. It’s the first step in the blending process and in creating definition in the crease of the eye. This shade should be the most natural,  an extension of your skin.

Most of the time it is best for your midtone to have a matte finish, but it does not always have to be matte.

A matte finish gives it a more subtle and natural appearance.

The application of your midtone will start the reshaping of your eyelids, because everything we add depth to will visually recede away from us.

To apply it, start from the outside corner of the eyelid, so that area will get the most

midtone color, because the first place you lay your brush receives the highest concentration of color. Gently move your brush along the crease into the inside corner of the eyelid.

If you want a very defined crease, you can apply a few more layers of your midtone

shade, always making sure to blend it where it meets the highlight shade. 

Then, take your midtone and apply it all along your lower lash line. Once again, start your application from the outside corner, sweeping it across to the inside corner.


The contour shade is the deepest of the three shades. It’s not necessarily stark or dark

but it is the eye shadow that is the deepest color of the three.

Your contour shade does the most dramatic reshaping of your eyelid because of its depth. 

This shade really helps define the eyes.

To apply, take a brush with shadow and move it across your top lash line from the outside corner toward the inside corner. 

You are brushing along your lash line to help create a more blended effect with your eyeliner, which is always more flattering and more youthful.

Then, bring the color up into the outer portion of the crease and blend it inward, about a third or, at most, halfway across. 

Your goal is to create a gradation of color, with the outer corner of the eye being the darkest and becoming lighter as you move in towards the inside of the eyelid, towards your nose. 

By layering your contour shade on top of your midtone shade, you’ll get the blended, defined look you want.

You can also apply the contour color underneath and along the lower lash line to define your eyes.

Blending it over your eye pencil will also help give you a softer, more subtle lined effect.

For a more dramatic eye, you can always apply several layers of color to build the

shade’s intensity. Add color in small amounts.  

If you need to soften your application, simply take a little loose powder and a clean brush, and brush the powder over what you just applied to soften the color.

All images and content on this site are property of ©DeeVa Beauty, llc

All rights reserved.  Copying in any way is prohibited.